Terms and definitions
Glossary
S
- Search engine optimization
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Search engine optimization
Search engine optimization is a collective term for measures to increase the visibility of a website in search engines such as Google or Bing. The term SEO refers to the improvement of visibility in organic search engine rankings, i.e. the unpaid results in a search engine. There are various strategies to improve the ranking, in particular by offering relevant content for users, but also a lot can be optimized on the technical side.
Paid content, i.e. the placement of advertising in search engines, is known as SEA (Search Engine Advertising).