What Does Analytics and Tracking Even Mean?
Analytics, or tracking, is the term commonly used on the web to describe the collection and analysis of data about how a website is used. This data includes, among other things, information such as:
- The number of visitors to the website
- Which pages are viewed and how often
- Interactions, such as clicks on a contact button
In addition, other information is often stored, such as device type, operating system and browser of the users.
All this information is of course extremely interesting and often important for website operators. For example, the success rate of an advertising campaign can be derived from it, you can find out which blog article is read the most, or you can ensure that the page is optimized for the most frequently used device types.
Tracking and Data Protection
However, the collection of user data and behavioral data is no longer possible without restrictions since 2016. Due to the GDPR - the General Data Protection Regulation - it is subject to strict rules. In short, the GDPR prohibits the collection of personal data without the explicit consent of the user. Personal data is defined as data that directly or indirectly identifies a person.
This is precisely the problem with many analytics tools. They assign a unique identifier to a person in order to track every action and every page view. However, this identifier is already considered personal and therefore requires the consent of the user. Consequently, in many cases one of the widely used cookie banners is used. If the consent is not given, the tracking script cannot or may not be loaded and thus no information can be collected.
Disclaimer: We are software developers and are not allowed to offer legal advice. The information in this article does not replace legal advice, but only gives an insight into our knowledge and experience.
Last but not least, goals and conversions should not be missing in a modern analytics software.
Plausible Analytics at bitperfect
At bitperfect, data protection and data security are important topics in our daily work. That's why it was clear to us from the beginning that we wanted to avoid data-hungry tools like Google Analytics on our website. While looking for alternatives, we came across Plausible and were thrilled by its ease of use and great approach to data protection. Despite the smaller amount of data Plausible collects, we haven't missed any crucial information yet. For us, however, Plausible doesn't just impress with data protection. The ease of use and the simple overview - without many menus, filters and dashboards - are also a benefit. This means we always have the most important information available, without having to spend a lot of time learning a new tool.
Do you also value data protection and the privacy of your users? bitperfect will be glad to help you integrate Plausible or another suitable solution into existing and future projects, so that you and your users can benefit from it!